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Does my Website work? The best simple UK website audit |
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Confusion for website owners is quite common, as there are so many so called web experts out there on various blogs telling you what you should do. The only difference with my service is the fact that its simple and good. You get £200, $300 or € 240 worth of our time for very little. So send us an email, there is no data capture or sign-up. Sample of what I did for Toyota. |
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Panda facts and figures |
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Back in June 2011, Google made a groundbreaking decision (Panda) that effectively wiped out a large chunk of the world’s very large “Website optimisation IT services sector” in one fowl, or foul swoop depending on your allegiances. They changed the web-search algorithms, meaning any spammy looking websites today (post Panda) in the UK will now be getting negative page (SERPs) rankings. This decision was a long time in coming. It means that bona-fide UK business online portals will now get the web-traffic and conversions they deserve and will no longer have to compete with dodgy 10,000 page websites made in low labour-cost countries for many enterprises in Europe. |
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Blogging and Backlinks checker |
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With so much emphasis on blogs at the moment in the marketing community, I felt people were missing a few tricks. This prompted me to run a quick heads up SEO, SSOM, SMM and SEM free audit of potenial customer's websites. Here are a list of my typical findings, which I’m sure you'll find quite interesting to learn about. If you are indeed seriously ever expecting to get the full benefits of your reputation, read very carefully and get in contact if you're confused. The office phone number is 01702 569953 ask for Laurence Dunn.
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User stories that are commonly missing |
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Here are the 10 things that I test prospective websites for
Not listed on Alexa with any ranking at all; any established business should be ranking at around 10,000,000th globally at least. (My one man website is ranking 8,050,000th down from 4,000,000th in the world now as I have not deliberately SEO'd again). The Alexa link is to the right of this text, test your own website there.
No inbound links on Alexa. (Your website has not been crawled properly as no XML website map for your site exists).
Few pages listed by Google (This website you're on has over 450 page results in Google at the last count, every file or attached document on your website has the possibility to be found by robots, therefore think before you delete your old content!).
Few pages listed by Yahoo (There should be at least some here as Yahoo are usually more generous).
Few pages listed by Bing (Yahoo have now been taken over by Bing this is a Microsoft operation so keep an eye out for this one).
The Keywords in the website are SERPs ranking at the bottom of the 2nd page of Google (rather than positions 3-7 on the 1st page which are “above the fold” or screen viewable.) More keywords are needed, which in turn means far more relevant pages of content and title tags.
The website has the H1 tags in place, but the H2 and H3 tags seem to be missing. (This means you need these title tags in to get full link juice benefits in your snippets)
There is no “Social Marketing” interface like a classic blog site, Twitter. (But at least you can add Linkedin and maybe Google +1 if you hate Twitter!).
No PDFs with live text to download (Easily crawlable content for any Robots to crawl over, but currently not being used, therefore wasted legacy copy effort).
There has been no work done regarding the rel author attribute to ensure that professional scrapers do not copy your website content and get your "link juice". |
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The biggest copywriters faux pas today |
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"What we do" takes some beating for being the most lame primary navigation button. Maybe "How we do it" coming in at a close second. Learn how bad things have become after a 16 year glut of anything remotely creative. Writers and many designers have become so hyper-sensitive about keeping their jobs, by playing it safe due to the amount of compliance required in business practises today. It's going to start to change next year for the better. |
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Tagged PDF files |
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Many websites today offer literature downloads in the form of PDFs. How many of these PDFs have actually been tagged inside the PDF? Not very many, as its a universally misunderstood feature. This type of tagging is a vital component for Google Universal Search. It relies on your literature actually being set up correctly in he first place. So that TIFF file you just saved as a PDF that looked so sharp and crisp at 1200 dpi, can't actually be crawled by search robots or crawlers, therefore no snippet generating search terms in there. A wasted opportunity. |
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Plug in website widget |
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Many good looking websites are in serious need of “Optimisation” to address the above 10 basic issues. I'm one man band low cost operation working from home. I work closely with; "business website managers", marketing departments or website hosting providers as a plug-in rather than a replacement for existing staff. People who design and supply websites have rarely been trained in "online marketing" and that becomes patently obvious when a potential customer's website is pre-audited for basic performance statistics. By not doing anything, burying your head in the sand, ignoring the metrics and brushing good honest advice aside, you risk a potential great dis-service to, sales, conversions and the revenue streams that your company website can help generate over the next year.
Act now as it takes months rather than weeks, but you'll start see the results in under two weeks.
Laurence Dunn
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Website Optimisation, |
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Website Design, |
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Marketing Management, |
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Online Project Management, |
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Offline & IT Project Management, |
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Advertising Campaigns, |
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Direct Marketing, |
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Get Grants here, |
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Promotional Activities and Experiential Support Services. |
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Set up Blogs, |
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Crash Courses in Web Analytics, |
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Improve Websites Yourself, |
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Learn SEO Skills, |
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Learn to be Different. | |
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