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18.5% 4% 25% 25% 4% 4% 4%
A1 If the answer to any of those three questions is: no, not sure or maybe, then you need to audit your marketing fairly soon before you waste money on any more incorrectly targeted activities. Q2 Do I currently have a good roster of professional suppliers with plenty of solid experience? I cannot stand people who don't return my phonecalls and emails in the professional spirit of modern business. I am the paying customer, should I not expect 100% service 100% of the time? A2 Let Journeys organise the integration of your marketing spend, slash your outsourced marketing costs, and get spend value. It’s really best if you first decide on some cost figures like (1) your yearly marketing budget and (2) your projected sales for 1 year. That way we can decide on a realistic package that suits your budget and best fulfils your enterprise’s business strategy. Q3 I currently have a business that is in need of Strategic Planning, where can I get help for this. A2 Let Laurence Dunn "Strategic business analyst" organise your strategic lanning whether you need help with your company structure, administratative set up or departmental budgets. A good new low cost opportunity reared it's head recently: to help brands generate extra sales from practically any business to business or even business to consumer sector. See the next few paragraphs for the fine details. One of my clients was going to carry out a mass postal (printed direct mailing) to help generate new business for their highly specialised and well established (over 22 years) UK based company. The client was doing this 25,000/50,000 mailing regardless of anyone else. However, after I reasoned with the client about the advantages of doing shared mailings: from the environmental impact, social responsibility and cost savings viewpoints, they subsequently agreed in principle to consider the inclusion of other businesses literature or promotions within their maximum 99 gramme mailing pack. My client would otherwise have only used up around quarter of this mailing packs weight limit potential. Subject to the mailing client’s approval of any 3rd party content, I was able to include other brand or businesses A6 postcards/small DL brochures within their quality mailing. It happened as phased mailings in 10 or 20 x 2500/5000 lots and was targeted in the whole of the UK only spread over several months. This enabled some very small single county mailings for smaller partners in this activity. Timing of course was critical. Your likely minimum cost for something like this per unit will be from 4p per insertion subject to weight of your mail shots. Segmentation of the mailing list by individual UK county is also possible for this price. A bargain price for any direct mailing when you think that the postal minimum charge is now 32p odd per pack (You would have supply the printed matter to me, or I’ll arrange that for you. It then gets inserted into a combined DL mail pack and posted out for you). So we really are saying 2500 targeted direct mail shots for only £100, plus the initial print costs of £120 max for a postcard sized mailers. As we organise these entire activities regularly, please call Laurence Dunn our direct mail guru on: 07775 766589 for further details. It may well fit with some of your UK segments and we could save you a few ££££ in the process. Pass this on if you know anyone else who could be interested.There maybe other future opportunities of this nature, so please feel free to keep in contact to take advantage of these budget saving schemes. Collaborations with like minded brands have to be an advantageous scenario for any marketing activity. We are here to offer you a bolt-on marketing services support unit for your business concern, brand or event. Also we have a full range of retail, multi-media, print and digital production teams available for all of your marketing needs. We have a proven track record of providing these services and have innovative project management solutions. We are very experienced in scoping and resourcing projects and leading small teams to deliver exceptional results. Our areas of expertise: digital, print, events, direct marketing, retail point of sale, experiential, literature, promotional, press, outdoor, field, experimental, guerilla, web, video/TV, audio and specialist media. Creative Room are currently offering some support for their Advertising clients. See below for details and make contact with them.
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