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	What are Meta tags
	The META tag is the primary source that search engines read when indexing your website, make sure you understand them and know their limitations. META Tags are the most important tags that search engines use (if supported) to categorise, prioritise and rank your website. Meta tags provide a very concise fashion for website owners to categorise their site by the most appropriate keywords and descriptions. Because of the great flexibility in giving the opportunity for webmasters to categorise their webpages, this also opens up the issue of abuse. Bear in mind that search engines have algorithms to prevent abuse of excessive meta tags, so there are some general principles that webmasters should adhere to such as avoiding the use of "keyword stuffing".
	What are Heading tags
	A "Heading Tag" is commonly referred to as an "H tag”. This is a Meta tag as well. The "H1 tag" is the biggest and most important of these tags. In print media you would compare an "H1 tag" with the largest printed words on the editorial section of the page. A web page is very similar to traditional printed media as far as actual visual basic page make up. This tag and it's rendered wording that you see in heading area of the web page, not only grab the readers attention, the tag also grabs many of the "search engine robots" attention as they crawl through your web pages code to index the content for "Search engine ranking position". There is functionality in the Journeys Leigh supplied “Joomla system" (that we provide for our clients), to create easy to use H1 to H6 tags from the “paragraph” button in the admin area of the website. This codes the tag into the page HTML and makes the job easy for the budding webmaster.
	Keep META Tags Short But Concise Many webmasters realise that search engines use Description and Keyword META tags heavily and try taking advantage of this by writing very long descriptions and keywords. Search engines have a finite database and will only index a certain portion of your website. Try to keep your META tags simple and to the point. Search engines take into account the number of occurrences of each tag and may penalise your website's rankings if you overuse META tags.   Avoid Using All Upper Case (Caps) Some search engines used to prioritise websites that started with capital letters or those that had special characters such as numbers. This technique may still work with some older search engines, but beware that search engines are constantly on the lookout for abusers.   Avoid "Bridge" Pages Bridge pages are pages which redirect a user to another page, which is often the page that the webmaster intended a user to go to directly. This practice is strongly discouraged by search engines as it clutters their databases with useless pages and opens the opportunity for users to spam search engines with irrelevant pages. Bridge pages are mostly associated with the META Refresh Tag.   Avoid Repetition Try to avoid repeating the same keywords or descriptions in your meta tags. Often, search engines will degrade your rankings when they detect repetition of the same words in your META Tags. Should you need to use repetition, separate the repeated words from each other by a few other keywords.   Prioritise Your Keywords Some search engines will read only the first few lines of your webpages to get an overview of your website. Search engines which do this may miss some of your META tags. As such, you should put focus on your description and keywords META tags with priority on the first few words.
	Meta key points < searchengineoptimisation.com >
	As more and more people offer professional search engine optimisation services, the strategies surrounding what we should and should not be doing to get ourselves ranked higher is changing on a daily basis. The problem we have found at searchengineoptimization.co.uk is that it all seems to be getting a little bit confusing. Things that used to be the bread and butter of SEO are now being deemed as unnecessary. Yet things we were told we should never do are now top of the list for getting a site ranked. Bearing all this in mind, we think it is about time that a few key points in the world of SEO were cleared up. Firstly, some websites are still convinced that the number of keywords they have should be as much as is physically possible. This is an understandable approach, as keywords are what the search engines find. The difference now however is that search engines are much more sophisticated and gone are the days when the more the merrier. It is quality over quantity in every single way. Some companies may find it hard to believe, but literally having between two and four keywords in a typical article or blog is enough. Actual web copy may require more, but news pages and blog posts should not be crammed. Keywords are under attack again as many companies believe they need to be included in their actual website name. Granted, keywords should be included in title and meta tags, but your company name is a representation of your entire brand so it should be memorable and as close to your company name, if not your exact company name. This again links us onto another grey area – Meta tags. Some people are claiming that meta tags are no longer needed. We have seen a distinct change in meta tags with specific tags such as the keyword one no longer being around, but a website still needs something. Title tags have been mentioned above but one even more important factor are your description tags. Contrary to popular belief, your description tags will usually not directly affect your page ranking. What description tags do achieve however, is a more relevant and uncomplicated search result for both the search engine and the user. Search marketing is all about natural content and directing users to your site in a more organic way. Many companies believe that true search optimisation should not involve any paid for advertising, as anything you need can be achieved through natural search. There is a lot to be said for organic searching; however there is still a place for PPC advertising. Including some paid advertising in your web optimisation opens more doors for you and can only increase traffic to your site. PPC campaigns are also very measurable and it is clear to get a good indication of ROI. One thing which people are still doing which no longer is a necessity is submit their site to the search engine to rank them and index them. There is no harm in doing this, however it is not essential anymore.